Global law firm Dentons has advised the founders of Profitroom and cyber_Folks on the signing of a preliminary conditional agreement for the sale of a 65 percent stake in the company to MCI Capital. The transaction values Profitroom at PLN 290 million. The closing of the transaction is subject to merger control clearance.

The new investor is expected to boost Profitroom’s overseas expansion and contribute to its plans to become a global leader in its area of business. Profitroom’s founders will remain in their roles and will be actively involved in its operations.

Profitroom is the largest regional provider of online reservation solutions for hotels, offering software in a SaaS model. It employs 250 staff and provides its products to more than 3000 hotels across 50 countries. Over the past five years, the company has nearly quadrupled its revenues while growing its international revenues by more than 10 times.

MCI Capital is a leading regional private equity fund focused on technology investments. It currently has nearly €700 million of capital under management. MCI’s recent investments include majority stakes in Focus Telecom and Webcon in 2023 and eSky in 2022.

Dentons provided comprehensive legal advice to the sellers in the process of attracting a new investor for Profitroom. Partner Jakub Celinski, senior associate Bartosz Juszczak and associate Karolina Gerula from the Warsaw M&A team advised on the deal. Counsel Anna Gulinska provided competition law advice.


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