Kasia for CCT kadr
By Katarzyna Malarek-Penkala, associate director, operational transfer-pricing process lead



The Polish and British economies are grappling with the persistent challenge of inflation. As prices rise, companies must adapt and find ways to cope with the changing economic landscape. Simultaneously, the rising cost of investment finance poses a significant hurdle to businesses’ ability to innovate and grow. And technological advancements have revolutionised the field of accountancy, providing business leaders with more accurate and timely financial information. However, the advent of AI raises questions about the future of finance – primarily the accounting profession. Meanwhile, in Poland, recruiting financial specialists has become a pressing concern. Additionally, firms are adapting to the promises of decentralised finance (DeFi) as distributed ledger technology will gain mainstream acceptance.

Coping with inflation – strategies for businesses

Inflationary pressures impact companies across industries, necessitating adjustments to maintain profitability and sustainability. To cope with rising costs, businesses are employing several strategies. Firstly, they optimise their supply chains to identify cost efficiencies and reduce wastage. Negotiating contracts with suppliers and exploring alternative sourcing options can help mitigate the impact of inflation. Secondly, companies pass on increased costs to consumers through selective price increases. However, this must be done cautiously to avoid eroding market share. Lastly, improving operational efficiency and productivity gains through process optimisation and technology adoption can help offset rising expenses.

The impact of rising investment finance costs

The rising cost of investment finance challenges businesses’ ability to innovate and grow. Higher borrowing costs restrict access to capital, particularly for SMEs. This limits their capacity to invest in R&D, new technologies, and expansion plans. Consequently, businesses may need to explore alternative funding sources such as venture capital, crowdfunding, or strategic partnerships. However, these options may only be readily available to some companies, underscoring the importance of government support and favourable lending policies to encourage innovation and growth.

Technological advancements in accountancy

Technology has revolutionised accountancy, enabling business leaders to access more accurate financial information faster. Automation and AI-powered software have streamlined routine tasks, such as data entry, reconciliation and financial reporting. This allows accountants to focus on more strategic activities, such as financial analysis, forecasting, and decision-making. Integrating cloud-based accounting systems provides real-time access to financial data, facilitating more informed business decisions. However, as AI advances, there is growing speculation about the future role of human accountants and the potential impact on the job market.

Prospects for accountancy in the age of AI

While AI holds tremendous potential for enhancing efficiency and accuracy in accounting, it also raises questions about the future demand for human accountants. AI-powered algorithms can analyse vast amounts of financial data with speed and precision, reducing the need for manual intervention. However, the human element remains (and will remain in the future) crucial in interpreting complex financial information, providing strategic advice, and ensuring ethical compliance. Therefore, the role of accountants is expected to evolve, with a greater emphasis on higher-level analysis, advisory services, and ethical oversight.

Recruiting financial specialists in Poland

Recruiting financial specialists in Poland presents unique challenges. The demand for highly skilled professionals in finance often exceeds the available talent pool, resulting in a competitive job market. Employers must implement effective recruitment strategies, such as partnering with educational institutions, offering attractive compensation packages, and fostering a supportive work environment. Furthermore, investing in training and development programs can help bridge skill gaps and cultivate a pool of qualified financial specialists.

Adapting to the promises of decentralised finance

Distributed ledger technology, commonly known as the blockchain, has gained mainstream acceptance and sparked interest in DeFi. It offers innovative financial solutions like decentralised exchanges, lending platforms, and smart contracts. Businesses are adapting by exploring the integration of DeFi protocols to enhance transparency, reduce costs, and streamline financial transactions. However, regulatory challenges and security concerns remain, necessitating collaboration between industry participants, policymakers, and regulatory bodies to establish a robust framework that safeguards investors’ interests while fostering innovation.

Inflationary pressures and the rising cost of investment finance pose significant challenges to companies in the Polish and British economies. However, businesses are adapting by implementing strategies to mitigate the impact of inflation, exploring alternative funding sources, and optimising operations. Technological advancements, particularly AI, will definitely transform the field of accountancy, providing business leaders with more accurate and timely financial information. While AI can enhance efficiency, human accountants’ role will remain vital in interpreting data and providing strategic insights. Recruiting financial specialists in Poland requires already proactive measures to address the skill gap and attract top talent. As distributed ledger technology becomes mainstream, firms will adapt to decentralised finance’s promises, harnessing its potential while navigating regulatory complexities. By embracing these changes, businesses can position themselves for success in an evolving financial landscape.