
Before the AI Hype: Data FoundationS And Data Management in PhaRma & Biotech.
Why AI fails without strong data foundations and DATA management – and how life sciences leaders are fixing it
BPCC invites you to join experts from Holisticon Connect, Nexer Data Management and Stibo Systems for a focused webinar tailored to Pharma and Biotech professionals. We’ll explore why so many AI projects fail to deliver – and what you can do differently by getting data foundations and management right from the start.
Together, we’ll discuss what data governance and ownership really mean in practice, why they matter for AI, and how life sciences organisations can approach GenAI adoption step by step. We’ll share insights from case studies, discuss what works (and what doesn’t), and outline the practical steps you can take today to prepare your organisation for sustainable AI adoption in R&D, operations and beyond.
Agenda
We Will Cover:
Gen-AI adoption in pharmaceutical sector:
- How pharma leaders are starting to explore GenAI opportunities
- The challenges GenAI can realistically address
- Examples of early GenAI implementations
Insights from case studies: outcomes and common obstacles. - Insights from case studies: outcomes and common obstacles.
Laying the groundwork – where and how to start:
- Why Data Governance and Master Data Management (MDM) are critical
- What MDM really means in practice
- How effective Data Governance creates the foundation for sustainable AI adoption.
From vision to practice – practical use cases.
- Selected use cases that show how structured approaches to data and AI are creating value in life sciences.
The webinar will be conducted in English.



