The event brought together over 70 Polish entrepreneurs who are running their own businesses in London and South East England, to acquire insights into social media and online marketing.
Opening the event, Michael Clay, the BPCC's Vice Chairman, mentioned about contribution of Polish Entrepreneurs into the UK economy and importance of such events to integrate and exchange best business practice.
The main part of the event focused on social media strategy for micro business. Michalis Michael of DigitalMR gave some extremely valuable tips on social media. He recommended to open and run a business blog to interact with potential Clients. Piotr Chmielewski of Social Media Now talked about Facebook Ads. Piotr discussed varies of targeting and retargeting options and gave tips how to optimize ads to increase conversions.
Marta Stelmaszak talked about importance of content marketing in the online marketing strategy. She defined the concept of content marketing, compared forms of content, and presented real example how to use content marketing in practice.
After short break Rafal Moszkowcww of Neadoo Digital Ltd looked at Google Analytics tool and how to track website user behaviours. Rafal discussed how to check where your visitors come from and how long they were on the website.
Steven Simpkins representing Simpkins & Co Solicitors discussed legal aspects related to social media. He brought intrested cases about dealing with employees using social media against employers.
After the main presentations, there were a two entrepreneurs participating in case studies session. Natalia of Translate Your Business Ltd talked about her experience of doing business in the UK and Matt Perkins FreeAgent discussed social media strategy of FreeAgent, the eighth fastest growing technology company in the UK.
During networking there was a chance for every participant to introduce him or herself and their businesses. This was followed by plentiful time for informal networking and swapping business cards - with many of the participants moving across the road to a local pub to continue networking.
The event was sponsored by Simpkins & Co Solicitors and England.pl and supported by EEN London and BC Printing.