Dryvit Systems USA (Europe) Sp. z o.o., a producer of high-quality external wall insulation and finishing systems, introduces changes to the visual identity of its brand. It is another step in the company’s integration within CPG Europe, a group of leading construction product brands in Europe, offering comprehensive support to investment projects.
The new Dryvit logo has a colour scheme consistent with the visual identification of the Construction Products Group, i.e. CPG. The letter “T” contained in the sign refers to the Tremco brand, which has a leading position in this group on a global scale. The change, introduced earlier in the United States, will be gradually implemented in the first months of 2022 in Europe, including Poland.
The changes in the brand visual identity have already been implemented on the website www.Dryvit.pl.
„We are satisfied to announce that a new version of our website – with a new logo and a new colour scheme is already available to our clients. The existing structure, ensuring easy access to information on Dryvit external wall insulation and finishing systems, reference projects, or technical documents, has been kept while more emphasis is put on the decorative effects of our products,” – said Małgorzata Wojnowska-D’Arco, Head of Marketing and Market Analysis Department at Dryvit Systems USA (Europe) Sp. z o.o.
Changes in CPG Europe, introduced in the first months of this year, also refer to the visual identity of the Tremco brand. In addition, Nudura, which offers insulated concrete forms, joins the leading construction product brands in Europe, connected in CPG Europe, such as illbruck, Flowcrete, Nullifire, Tremco, Vandex, and Dryvit. As a result, the CPG Europe offer on the European market has been developed, now including also wall-building systems that give freedom of design and the possibility of building in an energy-efficient and sustainable way.