What do developers, investors and tenants know about Green Building in Poland?
Summary:Construction Marketing Group addresses this question in a recent report “Analysing the sustainable construction market in Poland. Market perception study.”
Does the Polish market recognize the benefits of sustainable building?
How does it perceive operational and maintenance costs throughout the whole life-cycle of these buildings?
How is green building certification perceived in this market?
The answers to these questions and more can be found in our report. It considers not only the operating effectiveness of green buildings but also the perception around their economic value. The aim was also to learn what the participants in the construction and real estate sector currently understand by “green” or “sustainable” building.
The results of this study are organized by green/sustainable building characteristics, their costs and advantages, market challenges, perceptions around certification, market trends, sustainable development, workplace health and productivity and perceptions specific to developers and investors.
This study shows that the understanding around the value of green buildings is improving but we still have a long way to. While participants attribute reduced long term operational and maintenance costs as a benefit, they were not able to make a strong link between green buildings and workplace health and productivity.
The study also explores the perceptions of developers around design and construction costs, whether investors link green buildings with risk management, as well as the willingness of tenants to pay more for green buildings.
The online survey that was conducted in this study, its analysis and the resulting report make up phase one of the planned research. The second phase will collect real building data, which has to date only been available internally, and explore the real business case for building green in Poland. This research will take place throughout 2014.
This research was initiated by Buro Happold as part of the Construction Marketing Group initiative. The project was inspired by the global “Business Case for Green Building” report published by the World Green Building Council.
The report can be accessed here: