Capturing impact – how to measure PR?
The British-Polish Chamber of Commerce and Grayling have a pleasure to invite you to a joint workshop with a world-class specialist on marketing.
Companies and PR agencies enter every relationship with an agreement that measurement matters. Both sides understand they need analysis and evaluation to identify, replicate and build on their success. The challenge is, however, what tools and methodologies can demonstrate the real value of what PR function has achieved and how it contributed to overall business performance?
We would like to invite PR experts across all industries to a dedicated workshop during which we will try to answer how and what we can and should be measuring in PR and how to go about that. At the end of the day, what could be more satisfying, more rewarding than not only “knowing” you have done a great job, but being able to prove it?
Our presentation will focus on the following topics:
Why measurement matters and how serious we should be about measuring PR impact
What good measurement looks like – the mission and best practices of International Association for the Measurement and Evaluation of Communication (AMEC)
Modern measurement challenges
The future of measurement
The workshop will be led by Jon Meakin, Global Head of Strategic Services at Grayling and AMEC Board Member, and Anna Popłonkowska, Head of Corporate Practice at Grayling Poland, a member of BPCC.
GLOBAL HEAD OF STRATEGIC SERVICES
Jon has more than 25 years’ public relations and communications experience, encompassing consumer, corporate, business-to-business, and crisis and issues management. In his current role, as well as being responsible for Grayling’s West Coast team in the United States, Jon runs the agency’s global Strategic Services team, which encompasses research, insights and strategy; measurement and evaluation; creative and content solutions; and Grayling’s proprietary online reputation management tool, GCore. Jon’s career has seen him develop and run successful international campaigns for clients in Europe and the United States, in sectors including food and drink, travel and tourism, publishing, property, technology, and energy. Jon is a regular judge of PR and creative industry awards, a speaker at international conferences, and has run crisis simulation exercises for clients and conference delegates the world over. Jon is also a Board member of the International Association for the Measurement and Evaluation of Communication (AMEC), and the founding Chair of that body’s Agency Group, where his focus is on embedding measurement and evaluation best practice throughout the PR agency world. @jonmeakinpr
2019-05-29, 09:30 am
BPCC office, Zielna 37 St
British Polish Chamber of Commerce