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28th seminar in the AUTHORITIES series |
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On behalf of BPCC Member, BIGRAM SA,
we would like to invite you to the 28th seminar
in the AUTHORITIES series of events
CHAOTICS:
The Business of Managing and Marketing
in the Age of Turbulence
SPEAKER:
PHILIP KOTLER, an unquestionable authority in the business world and a true marketing guru comes to Poland with his new book ‘Chaotics: The Business of Managing and Marketing in the Age of Turbulence’ (AMACOM, spring 2009).
Referring to the present market situation, Philip Kotler will review:
- the latest business and marketing developments providing helpful ideas for steering your company through turbulent times
- the best ways to handle the new threats and grasp opportunities
- the most effective ways of dealing with difficulties and spotting new possibilities in times of the economic slowdown
- managing a company during recession
- new market research methods leading to fresh opportunities
- the major tools that let your business offer distinctive, relevant, and superior products and services to your competitors’ ones directed at the same target
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Professor Kotler will also describe how to find and evaluate new opportunities and develop successful strategies.
For more information please visit: www.philipkotler.pl
WHEN:
14 September 2009.
WHERE:
Warsaw Marriott Hotel
PRICE:
2,290 PLN + 22% VAT
BPCC Members are entitled to 20% discount off regular rate
Member rate: 1,832 PLN + 22% VAT
The seminar will be delivered in English with simultaneous interpretation into Polish.
Questions regarding the event directly to the organisers, please: Agnieszka Majcherek, Tel. 022 646 94 94; e-mail:
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