Non-pharmacy OTC market in Poland 2008

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Non-pharmacy OTC market in Poland 2008 – Development forecasts for 2008-2010 presents a comprehensive assessment of the market for OTC preparations and products sold in non-pharmacy retail businesses from 2005 to 2010 (in the case of drugs 2002-2010).

The report discusses the market value and provides description of display and promotion methods for a variety of drugs, dietary supplements, and other health products such as herbal and functional teas, along with performance forecasts for the period 2008-2010.

Non-pharmacy OTC market in Poland 2008 was prepared using information gathered during a store check survey of non-pharmacy retail outlets (hypermarkets) selling OTC drugs and dietary supplements, which are the focus of the report, as well as other related health products.

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