 Date: April 2008
Language: English or Polish
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Language / Licence
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Single
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5 Users
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Corporate
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Global
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English or Polish
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1500€
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2250€
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3000€
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3750€
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English and Polish
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2100€
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3150€
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420€
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5250€
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DESCRIPTION
Non-pharmacy OTC market in Poland 2008 – Development forecasts for 2008-2010 presents a comprehensive assessment of the market for OTC preparations and products sold in non-pharmacy retail businesses from 2005 to 2010 (in the case of drugs 2002-2010).
The report discusses the market value and provides description of display and promotion methods for a variety of drugs, dietary supplements, and other health products such as herbal and functional teas, along with performance forecasts for the period 2008-2010.
Non-pharmacy OTC market in Poland 2008 was prepared using information gathered during a store check survey of non-pharmacy retail outlets (hypermarkets) selling OTC drugs and dietary supplements, which are the focus of the report, as well as other related health products.
Key sections
Section One defines the main OTC product groups available at non-pharmacy outlets, and proceeds with a description of the sales of these groups within the market during the period from 2005 to 2010 (in the case of drugs 2002-2010). The product groups examined include analgesics, digestive remedies and cold and flu preparations, other preparations with a drug status, as well as dietary supplements. Finally,
the value of related segments, such as herbal and functional teas, baby products, functional food, etc. is discussed.
Section Two presents the results of store check research on such aspects as in-store display of OTC products, in-store promotions of OTC products, products most often found in stores, as well as market penetration of individual therapeutic groups.
Section Three concentrates on detailed profiles of the largest OTC manufacturers (drugs and dietary supplements) on the non-pharmacy market, along with their market shares, value of nonpharmacy sales and their share in total revenues.
Also the largest manufacturers in such segments as baby food, functional and herbal teas, herbal drugs and energy drinks are presented.
Section Four compares distribution of non-pharmacy OTC products in Poland and other European countries.
Section Five explains the legal environment of the OTC non-pharmacy market in Poland, describing the legal regulations governing OTC drugs, dietary supplements and other health products. Some of the most important issues discussed in this chapter are the problem of “borderline products” and the recent and expected legal changes influencing the market.
Section Six examines consumer behaviour regarding OTC drugs.
Section Seven provides a complete description of the OTC products distribution network in Poland – namely the wholesalers, general stores and herbal-medicinal stores that support product distribution in this wide-ranging marketplace. Profiles of the most important wholesalers specialising in non-pharmacy distribution are also presented.
List of pharmaceutical wholesalers
The report includes a list of ca. 600 pharmaceutical wholesalers operating on the Polish market (by voivodship).
- The list specifies:
- Name of the wholesaler
- Address
- Tel. no.
- Fax no.
- E-mail
- Web site
- Main activity/Key products*
The list is in XLS format.
The information provided in Non-pharmacy OTC market in Poland 2008 is designed to benefit:
- retail and wholesale businesses currently trading in OTC products in a non-pharmacy setting in Poland, as well as those considering expansion into this growing marketplace
- producers and suppliers of OTC drugs and dietary supplements seeking new markets for their products
- companies that support businesses trading in non-pharmacy OTC products with products and services such as supplies and information technology
- consultants and analysts that provide advice and intelligence to governmental and business organisations and those seeking investment opportunities.
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TABLE OF CONTENT
Report methodology 13
Executive summary 17
Overview of the OTC market in Poland 21
- Key events and trends on the non-pharmacy market in Poland 21
- Key events and trends in 2007-2008 21
- Events and trends anticipated for 2008-2009 22
- Size of non-pharmacy OTC market in 2002-2010 23
- Share of non-pharmacy market in OTC sales in Poland in 2005-2010 23
- Development forecasts for non-pharmacy market for 2008-2010 24
- Size of non-pharmacy drug market 2002-2007 25
- Size of non-pharmacy market of other health products 27
- Herbal and functional tea market 27
- Functional foods market 27
- Baby foods market 28
- Herbal products market 28
- OTC sales seasonality 29
Findings of store check research 31
- Introduction 31
- In-store display of OTC products 31
- “Health shelves” 32
- Shelves with teas 32
- Check out area 33
- Stands featuring select products 34
- In-store promotions of OTC products 34
- Dietary supplements 36
- Herbal and function teas 36
- Energy drinks 37
- Products most often found in stores 38
- OTC drugs 38
- Dietary supplements 39
- Herbal and functional teas 40
- Market penetration of individual therapeuticgroups 41
- Vitamins and minerals 42
- Vitamin and mineral compounds 42
- Vitamin compounds 42
- Vitamin C 42
- Magnesium 42
- Calcium 42
- OTC gastric preparations 43
- Preparations affecting the functioning of the liver 43
- Preparations combating heartburn and hyperacidity 43
- Slimming preparations and teas 43
- Analgesics 43
- Cold and flu remedies 43
- Energising preparations 44
- Preparations stimulating memory and concentration 44
- Calming preparations and sedatives 44
- Preparations improving joint and muscle condition 44
- Preparations improving the functioning of the circulatory system 44
- Preparations improving hair, skin and nail condition 44
- Preparations metabolising alcohol 45
- Preparations used to combat motion sickness 45
- Preparations protecting the sight 45
- Preparations combating meteoropathy 45
- Preparation improving libido 45
Key players on the non-pharmacy OTC market in Poland 47
- Key players on the non-pharmacy market 47
- Key players on the OTC drugs and dietary supplements market 47
- Key players on the preparations for infants and children market 48
- Key players on the function and herbal teas market 49
- Key players on the energy drink market 49
- Profiles of select manufacturers from non-pharmacy sector 49
- US Pharmacia 49
- Polpharma 51
- GlaxoSmithKline 53
- Bayer 54
- Aflofarm 56
- Kruger 56
- Reckitt Benckiser 57
- Polski Lek 58
- Pliva 58
- Advertising spending 59
Non-pharmacy distribution of OTC products in Europe 61
- Netherlands 62
- United Kingdom 62
- Germany 63
- Italy 63
- Hungary 64
- Russia 64
- Czech Republic 64
- Slovenia 64
Legal environment 65
- Classification of OTC and other health products in Poland 65
- Regulations governing non-pharmacy trade in OTC products 67
- OTC drugs 67
- Dietary supplements 67
- Institutions governing non-pharmacy trade in OTC products 68
- OTC drugs 68
- Dietary supplements and other health products 68
- Definition of medicinal product and dietary supplement 68
- Definition of medicinal product 68
- Definition of dietary supplement 69
- Non-pharmacy distribution outlets 69
- Definition of non-pharmacy outlet 69
- Authorisation to run non-pharmacy outlet 70
- Qualifications of persons selling medicinal products 70
- Storage conditions for medicinal products 71
- Non-pharmacy trade in OTC products 71
- New list of products admitted to trade 71
- Safety of OTC products 73
- OTC drugs 73
- Dietary supplements 73
- Advertising of OTC products in non-pharmacy trade 74
- Medicinal product advertising 74
- Dietary supplement advertising 75
- Adverse reaction regulations 75
- Online sales of products 76
- Withdrawal of medicinal products from non-pharmacy trade 76
- Labelling of dietary supplements 76
- Food products for particular nutritional uses 77
- Legal regulations 77
- Definition 77
- Labelling and advertising 78
- Functional food 79
- Legal regulations 79
- Definition 79
- Enriched food 80
- Novel food 81
- Legal regulations 81
- Definition 81
- Labelling 82
- Introduction to trading 82
- Herbal medicinal products 83
- Legal regulations 83
- Definition 83
- Safety of herbal medicinal products 84
Consumer behaviour 85
- Place of purchasing OTC pharmaceuticals 85
- Reasons for purchasing OTC preparations outside of pharmacy 86
- Factors determining the selection of OTC product 87
- Gender-specific differences in use of
- OTC preparations 89
Economic trends 91
Non-pharmacy distribution of OTC products 93
- Pharmaceutical wholesalers 94
- Key trends 94
- Profiles of key wholesalers of OTC products in non-pharmacy segment 95
- Eko-Era 95
- Lekkerland 95
- Ruch 95
- Mogo 96
- Polski Tyton 96
- KDWT 97
- General stores 97
- Structure of non-pharmacy distribution of OTC products in general stores 98
- Analgesics 98
- Cold and flu remedies 98
- Gastric preparations 100
- Vitamins and artificial sweeteners 101
- Baby food 102
- Functional teas 102
- Energy drinks 102
- Hypermarkets 103
- Supermarkets 104
- Delicatessen supermarkets 104
- Discount stores 105
- Small stores 106
- Convenience stores 106
- Other small general stores 106
- Drugstores 107
- Petrol stations 108
- Kiosks 108
- Herbal-medical shops 109
- Specialist medical supplies shops 110
List of graphs 115
List of tables 119
About PMR 121
Contact PMR 122
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