Clothing & footwear retail in Poland 2008

DESCRIPTION

Report description Clothing and footwear retail market in Poland 2008 provides a complete and insightful analysis of the
clothing and footwear market in Poland. This new report tracks market value and channels of distribution of goods while presenting in depth analysis of activities on the overall retail clothing and footwear market in Poland. Major market trends and influences are explored via a recent survey of 87 retail
clothing and footwear company representatives, and leading industry players are profiled.

Clothing and footwear retail market in Poland 2008 features specially constructed profiles of leading retail clothing and footwear companies operating on the Polish market. The profiles include vital data such as: contact information, 2004-2007 sales data and 2008 forecasts, number of shops at the end of 2007 and on June 2008, areas of specialization and assortments of merchandise sold, and information on
company development plans.

The report also features the results of a recent survey of 87 successful Polish retail clothing and
footwear market participants, conducted on topics such as market conditions, trends and potential for
the coming years.

Key sections

Section One presents a snapshot of the socioeconomic situation in Poland. Statistics on population
and income are provided, along with consumer preferences as they relate to shopping at retail outlets for
clothing and footwear items.
Section Two provides an overview of the retail clothing and footwear market in Poland. It provides
data concerning market value for 2007 and gives an overview of current conditions and provides
forecasts for the period 2008-2010.
Section Three concentrates on the distribution channels used to furnish retail clothing and footwear
items to the Polish shopping public. The various types of outlets are analysed – from chains of specialized
shops, individual shops, sports markets and hypermarkets to online and mail order outlets. Data related
to their size and market share is provided.
Section Four describes the prevailing trends at work in the Polish retail clothing and footwear market.
Current and anticipated shopping centre development shows evidence of these trends at work, and the
results of a recent survey of 87 market players are revealed.
Section Five provides detailed profiles of the top companies currently operating in the Polish clothing
and footwear market.

Report overview

Understanding the socioeconomic forces at work in the Polish retail clothing and footwear market is crucial to
an effective evaluation of the current retail market, as well as the projected trends and forecasts for the industry.
This report contains all the pertinent economic data, including:

• information on the general socioeconomic situation in Poland
• polish consumer preferences as related to shopping for clothing and footwear details on the volume of the retail clothing and footwear market in Poland.
  

Clothing and footwear retail market in Poland 2008 provides a comprehensive overview of the market, featuring:

• retail market value for 2007 current retail market overview
• retail market forecasts for the period 2008-2010.
  

The report presents a comprehensive overview of distribution channels used by companies to effectively
market goods to the Polish public. Market shares for each of the following retail outlet categories are provided:

• chains of specialized shops, including sellers of casual wear, formal wear, youth and jeans wear,
• lingerie, children’s wear and shoes
  
• individual shops
  
• sports markets
  
• hypermarkets
  
• mail order and online retailers.
  

• consumer retail shopping preferences
• shopping centre development
• results of a survey of 87 companies that are both setting and capitalizing on the market trends of the
• near future.

• contact information
• sales data for 2004-2007
• sales forecast for 2008
• number of shops at the end of 2007 and on June 2008
• areas of product specialization and product offerings
• information on company developmental strategy.

• retail clothing and footwear businesses currently operating in Poland, as well as those considering expansion into this growing marketplace
• clothing and footwear producers and suppliers
• companies that support clothing and footwear retail businesses with products and services such as supplies and information technology
• consultants and analysts that provide advice and intelligence to governmental and business organizations and those seeking investment opportunities.

TABLE OF CONTENT

Methodology 9
Executive summary 13
Overall socio-economic situation in Poland 19

• Employment and unemployment 20
• Salary levels 20
• Inflation 21
• Demographics 21

Purchase preferences of Polish consumers 23
Size of the market 27

• Overall description 27
• Market value 28
• Largest market players 30

Distribution channels 33

• Clothing and footwear chains 35
  • Clothing chains 36
  • Lingerie chains 40
  • Children’s clothing chains 41
  • Discount and fashion outlet chains 43
  • Footwear chains 44
• Sports store chains 45
• Hypermarkets 48
• The Internet and direct mail 50
• Individual stores and bazaars 52
  • Clothing and footwear warehouses 52

Trends on the clothing and footwear market 55
Development of shopping centres 63
Results of survey of companies on the clothing
and footwear market in Poland 67

• Introduction 67
• Evaluation of the situation of the clothing and footwear market 68
  • Evaluation of the current market situation 68
  • Predictions for development in 2009 70
• Predictions for growth of the clothing
• and footwear market 71
  • Growth dynamics in 2008-2009 71
    • The clothing market 71
    • The footwear market 74
  • Expected trends on the clothing and footwear market 75
    • Segments with the highest growth perspectives
    • on the clothing market 75
    • Segments with the best perspectives of growth
    • on the footwear market 76
    • Distribution channels with the best growth perspectives 76
    • Other market trends expected by respondents: 78
• Determinants of growth and barriers to development of companies on the clothing and footwear market in Poland 79
  
  • Barriers to development of operations 79
  • Determinants of growth in operations 80
• Description and market situation of clothing and footwear companies in Poland 81
  • Financial position 81
  • Plans by clothing and footwear companies
  • for 2008 and 2009 83
  • International operations 85
  • Outsourcing production 87
  • Number of stores and revenue 89

Profiles of key players 93

• LPP 93
• H&M (Hennes & Mauritz) 95
• NG2 96
• Vistula & Wolczanka 98
• Deichmann 100
• Inditex 101
• Artman 102
• Redan 104
• Kan 105
• www.pmrpublications.com
• Clothing & footwear retail in Poland 2008 – Development forecasts for 2008-2010
• VF Polska 107
• Triumph International 108
• Gino Rossi 109
• Reporter 110
• Big Star 111
• Ultimate Fashion (Empik Media & Fashion group) 112
• Monnari Trade 114
• Semax 116
• Agencja J.A.R. 117
• Paradise Group 119

List of graphs 121
List of tables 125
About PMR 127
Contact PMR 128

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