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Given Poles’ rising consumer awareness, attention to healthcare and the environment, Polish consumers, in line with top global trends, are increasingly more interested in eco-products. The sales of these foods have been rising the fastest in large cities. Price comprises the main barrier to the expansion of the eco-foods market. According to PMR’s report, on average eco-products cost 50-100% more than the comparable ordinary products. Thus, many bio producers remain interested primarily in exports. Nevertheless, more and more specialty shops with this type of an assortment are appearing on Polish streets.
Traditional cuisine, which harks back to Old Polish and regional recipes, is also becoming increasingly popular among Poles. Polish consumers are highly conservative and ethnocentric, they are also becoming to care more about their health – together these factors have fed mounting demand for traditional food products. In response, the Polish market has seen the appearance of such brands as Krakowski Kredens, launched by one of the largest delicatessen chains in Poland: Alma Market.
…though with a cosmopolitan perspective
Yet, on the other hand, Poles are travelling more abroad and during their travels they try new products to later search for them back home. This is why imported foods account for the majority of the Polish luxury product market.
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The largest distributors of luxury products, according to PMR’s report, are Brown-Forman Polska, Diageo Polska and Wyborowa SA. All three distribute alcohol. Other undertakings with important shares in the luxury grocery market are North Coast, Index Food Distribution, De Care. Subsequent players have disclosed plans of entry onto the market while its existing players intend to expand dynamically. This makes it likely that the market will continue to expand both in terms of the breadth of product assortment and product availability. Clients shall surely respond.
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