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37 (132) 2018
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Corporate Social Responsibility

Building trust, making an impact

By Paulina Koszewska, CSR coordinator, and Małgorzata Marek, CR team leader Poland & CEE, PwC
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Business plays a role in solving social and environmental challenges – sharing the best of what they have to help meet the needs of humans and our planet.

The biggest impact PwC can make comes from our day-to-day work helping clients navigate many of the complex systems – capital markets, taxation and the economy – that underpin society. We help these systems function and clients to operate effectively within them.

Our community investments are an important part of our efforts to help build trust in society and solve important problems. By sharing PwC’s greatest assets – the skills, knowledge and talent of our people – we focus on education, building the capacity of NGOs and supporting social and micro enterprises around the world.

We have set an ambitious global CSR target: to invest in the future and growth of 15m people, NGOs and social and micro enterprises to help them maximise their potential by 2022.

In Poland in FY18 (July 2017 – June 2018), PwC supported both financially and by sharing knowledge and experience:

  • 1,323 people

  • 127 NGOs

  • 108 projects in the Social Innovation Incubator

  • 59 social enterprises

PwC employees were in the final of the Benefactor of the Year Competition in the corporate volunteering category, organised by the Academy for the Development of Philanthropy in Poland. Furthermore, Małgorzata Marek – CR Senior Manager Poland and CEE, received the Człowiek wiedzy i doświadczenia (‘Man of knowledge and experience 2017’) award in the competition launched by the Koalicja Prezesi-Wolontariusze (Coalition of CEO-Volunteers) project. The BIZnES Class Academy programme won third place in this year’s Emerging Europe Awards Competition in London, in the Equality-Friendly Initiative of the Year category. PwC also received the Pro-social Company award in the ranking of audit companies of Rzeczpospolita newspaper.

Education

Jobs are changing, driven by the impact of breakthrough technologies. What and how we learn needs to transform. Through our investment in education and skill building - from financial literacy to technical skills and mentoring – we are helping people to thrive by preparing them for the jobs of the future.

We support the development of young people who are at risk of social exclusion (e.g. from Orphanages, difficult environments, with disabilities), through cooperation with the following Foundations: Big Brothers Big Sisters, Program Pomocy Pierwsza Praca (Getting your first job assistance program), Szczęśliwej Drogi (Happy Journey Foundation) and Teens Matter. We help children with educational and social difficulties. As mentors, PwC employees meet individually with a chosen child/youth, PwC volunteers also arrange meetings with inspiring people and organise workshops.

An example of our own educational programme is PwC Tutoring – English Classes For Children from Child Care Homes. 14 PwC volunteers from Gdańsk provide English lessons to 25 children.

This year we also started a new initiative – Dojo digital club for children at risk of social exclusion, beneficiaries from NGOs that work with PwC. Our volunteers ignite children with their passion for new technologies – programming, coding, computer graphics – writing their own programs and games! For children, it is almost like being endowed with superpowers!

In the Business vs Smog programme, PwC volunteers (over 50 people this year) conduct workshops about air quality and smog in schools and kindergartens.

PwC supports young scientists under the E (x) plory programme. The best projects are awarded with the PwC mentoring programme for personal & business development.

Maximizing the potential of NGOs

Non -governmental organizations (NGOs) are entrusted to provide support when and where society needs it most. Working alongside NGOs, we are helping to build a stronger, more transparent sector.

240 PwC employees were volunteers and spent more than 2,5oo hours volunteering in FY18. As coaches, mentors and trainers, our volunteers strengthen the potential of both social organizations and their leaders enabling them to be more effective in helping those who are in need as well as individuals who need such support, children and young people. In FY18 we carried out pro bono audits worth almost 500,000 złotys for NGOs. We have allocated 228,160 złotys for social purposes.

The Two Sectors One Vision programme has been implemented by the School for Leaders Foundation and the PwC Foundation since 2010. It is based on the individual work of an experienced PwC manager with a selected social leader. Thanks to the programme, social leaders are better able to identify their goals and strategy, effectively manage processes and people in the organisation. Their professional development improves the effectiveness and scope of activities of their NGOs.

Social enterprises, start-ups & innovations

Using the power of the marketplace to solve society’s most pressing issues, social enterprises have the ability to transform systems. We are sharing our expertise to empower entrepreneurs to change the future and to leave a positive footprint. New technologies are leading to the creation of new business models, especially for start-ups which are unencumbered by 20th-century infrastructure.

PwC is a long-time partner of the Competition for the Jacek Kuroń Social Enterprise of the Year award. We support the competition financially and with our knowledge and experience, and we also award social leaders selected by the Jury giving them the opportunity of participating in the mentoring programme. Experts – PwC volunteers – work with the awarded enterprises, supporting their development in specific areas. The goal of the programme is to improve the enterprise’s operating efficiency through the social leader’s and the PwC mentor’s joint efforts to resolve the enterprise’s key management issues. In 2018, in the eighth edition of the competition, the Jury awarded ten social enterprises with the mentoring programme implemented by 31 PwC volunteers.

The Business Class Academy is implemented by PwC, Objectivity, UBS and the Responsible Business Foundation, The Lower Silesian Centre of Social Policy and The Academy of Fine Arts in Wrocław. The Business Class Academy prepares social enterprises to operate more effectively on the open market and to implement innovative products or services. The programme won third place in the Equality-Friendly Initiative of the Year category in the Emerging Europe Awards competition in London.

In the Małe Wielkie Zmiany (Small-Big Changes Incubator), we support innovative solutions enabling people who have difficulties in finding a job to enter the labour market. The programme provides innovators with financial (subsidies) and substantive support and networking, and the possibility of using the space, equipment and office infrastructure of the Incubator. It is implemented with the Association for Social Cooperatives. In FY18, we supported 16 projects, and 79 people attended the events accompanying the programme.

The aim of the Transfer HUB Incubator is to build the best environment for creating and testing social innovations. The incubation programme lasts three years. The Transfer HUB is implemented in the PwC partnership by the Foundation for Social and Economic Initiatives and the Foundation for Research and Social Innovation Stocznia. In FY18, we supported 31 projects; in addition, 114 people took part in meetings and workshops organized as part of the programme. Small-Big Changes and the Transfer HUB are implemented under the Operational Programme Knowledge Education Development, co-financed by the European Social Fund, Priority IV Social innovation and transnational cooperation, Measure 4.1. Social innovations.

PwC is also a partner of Masovian Start-up, an acceleration programme for start-ups organised by the Masovian Voivodeship as part of Innovative Masovia, and implemented by Youth Business Poland. Twenty-one start-ups and socially engaged businesses will take part in specialist training and individual meetings with experts, investors and business analysts. In the final stage of the project, participants can win a prize of 20,000 złotys.

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