This issue of Contact Magazine focuses on those aspects of digitisation which are becoming increasingly critical issues for business – cyber security, personal profiling and Big Data, email marketing, universal communication and Wi-Fi connectivity.
by Joanna Wieczorek, law firm SSW Spaczyński, Szczepaniak i Wspólnicy
In recent years, globally, and also in Poland, we can observe a huge growth in the sale of unmanned aerial vehicles (UAVs or drones) and an increasing interest of individuals and companies willing to use them for their business or private use.
Big Data – and how it will impact the digital world – is one of the key topics in the world of business and IT nowadays. Everyone seems to be talking about it, but what really is big data really? Where is it coming from, how is it being processed, and how are the results being used?
by Aleksandra Madrych, PR & marketing manager, DBMS
We’ve all been there once or twice – wondering whether that email campaign that we’ve just planned will be successful or not, if the click-through rate will be higher than in the last campaign, if it will bring us enough leads, and most importantly – whether the database we’ve picked is right.
by Igor Ostrowski, head of the technology-media-telecoms sector group, and Stanisław Dąbek, advocate, Dentons Europe
In September the European Commission released a proposal for a Directive of the European Parliament and of the Council establishing the European Electronic Communications Code1 and communication Connectivity for a Competitive Digital Single Market – Towards a European Gigabit Society2 dealing with the Digital Single Market.
by Robert Woźniak, AIG, financial lines east zone product leader, AIG Property Casualty, EMEA
In today’s day and age, cyber-attacks are just as much of a reality for business owners as physical attacks. All companies that store information on computers, servers, or the internet are prone to cyber-attacks.
by Dr Arwid Mednis, attorney at law, partner and Gerard Karp, attorney at law, partner, Wierzbowski Eversheds
Profiling is a form of processing of personal data of special concern due to its invasiveness for the right to privacy, particularly in the case of predictive analysis, using data gathered about people to determine how they will act in the future.
by Dr Hiroshi Furukawa, professor at Kyushu University and Jan J. Kluk, OBE PicoCELA International
Despite an ever growing need for fast, reliable Wi-Fi around the world, most commercial premises, be they office buildings, hotels, shopping malls, airports, manufacturing facilities or power plants continue to fall short when it comes to offering seamless connectivity.
20 September, under patronage of the British Polish Chamber of Commerce was held a conference entitled ,,Upcoming changes to the protection of personal data - EU regulation from the practical point of view."