Taste of Britain is an original project devised by the Food is GREAT team working at the BPCC. The project aims to launch and promote selected UK food and drink products onto the Polish market. Thanks to the project, around 300 British food and drink products have already been launched, and around 30 UK producers have started running their businesses in Poland, either directly or via distributors.
The Food is GREAT team has run successful events such as British Week (in Polish, Dni Brytyjskie) at the Alma delicatessen chain – an upmarket retailer similar in profile to Britain’s Waitrose, and The British Aisles (in Polish, Brytyjska Wyspa Smaków) organised in collaboration with the Kuchnie Świata chain, a specialist retailer selling exotic foods from all over the world in smaller-format stores situated in top malls around Poland.
The companies that have taken part in Taste of Britain Series 3 were Musk’s Sausages, Fairfields Farm, Linwoods, Scarlett & Mustard, Rakusen’s, Asiana, Saitaku, SHS Drinks, Hogan’s Cider and brewers Pistonhead. Throughout the event, which was held over two days, there were over 70 face-to-face trade meetings organised between the British firms and Polish distributors, retail chain representatives and other companies from the food sector.